Resources Library by ANA

Interview-based research

The paper firstly examines the role of the interviewer - the traditional means of data collection - in market and social research. It suggests that there are areas in which our field forces have a constructive and active function in our work,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Michael Warren

November 1, 1977

The telephonic group discussion: Is it really a new way?

This paper describes both technical conditions and qualitative aspects of telephonic group-discussions after three years of experience with this tool. Collecting different subscribers by telephone in a way that they can communicate freely together is...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Ralph Weill

Company: Konso Ltd.

November 1, 1977

Uses of the camera in market research

This paper illustrates problems which can face the traditional questionnaire approach to data collection, particularly where informants either do not know the answers or can unintentionally mislead, and where the interviewer, however well briefed,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Frank Macey

November 1, 1977

SIMALTO

The paper discusses a new market research data collection technique designed to become part of a combined product/market forecasting system. The market research described is particularly applicable to product planning in mature markets where repeat...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: J. L. Green

June 15, 1977

Express: An interactive marketing and sales management information system

All businesses are faced with gathering information from various sources to enable decision-making to be carried out for the profitability of the organisation as a result of analysing the data. The data can be very varied in its origin. Tor instance,...

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: T. Book, P. Latour

June 15, 1977

The integrated market information system in Poland

In Poland as well as in other socialist countries there is the three level management system on the market. The central level of management consists of many central institutions as: Cabinet, Central Planning Board and ministries. On the medium level...

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: Teodor Kramer, Leszek Zabinski

June 15, 1977

The use of consumer panels for readership prediction

This paper will pay attention to readership prediction of new magazines based on panel data. First a short description will be given of the panel- method in general and of the way readership data are collected. This will be followed by a short...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Authors: Coen C. J. de Koning, Jan L.N. Molenaar

December 1, 1976

Freight transport research international route assessment

This paper examines the problems facing freight traffic route assessment caused primarily by the complex structure of the freight business. It then examines the traditional quantitative approach to research in this area showing the practical...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Nicholas M. Rubashow

Company: Makro Research Services Ltd. Co.

June 15, 1976

The usage of qualitative media research data in the practice of media planning

The purpose of this paper is to show how quantitative and qualitative media research data can be used in every step of advertising planning and especially in the practice of the media planning. This practice is the situation in The Netherlands at...

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Bonny G.J. Stoelinga

March 1, 1976